Pre-Launch Read · Hockey Canada × podium iq · Confidential
A family asks an AI: "How do I sign my child up for hockey?"
Today, AI routes most of that answer to a registration platform. Your name is on roughly 40% of it. You own the routing. AI just cannot read it yet. (Podium, June 2026)
You are found. The relaunch is where you become the answer.
A read on how Hockey Canada shows up across AI search, and the content plan to step into your authority everywhere decisions are now made. Ahead of the relaunch.
Sources: Podium Pre-Launch Benchmark, June 2026 · GA4 on-arrival, Feb to Jun 2026 · Diamond UX/CX discovery
Why this work
Discovery set your direction. This is the next stage of that work.
The Diamond discovery did the foundational work, mapping your experience, your goals, and the relaunch vision. This picks up where that left off and carries it into a new arena: how Hockey Canada shows up when a parent, coach, or new player asks an AI instead of using your navigation. That is the question the relaunch now gets to answer. We measure how you are found, cited, and trusted across AI search, then turn the vision into a content plan you can execute.
Clearly define development pathways and parent resources
Ensure women and girls are equally represented
An authoritative voice that sets the global standard
Surface values-focused content and the benefits of participation
Optimize revenue generation opportunities
Your own words for the relaunch
"Clear, role-based one-stop experiences."
Source: Diamond UX/CX discovery, January 2026
What we analyzed
Three sources. Each answers a different question.
Source 1 · Podium Benchmark
Does AI find, cite, and trust you?
207 queries across 5 AI models and 11 topics, branded and unbranded. Governs every visibility, share-of-voice, and win-rate claim in this read.
Source 2 · GA4 On-Arrival
Does your content hold the person who lands?
98,284 paths across 16 content groups, Feb to Jun 2026. On-arrival engagement is the human-readiness proxy. Key events are zero by design, since registration completes off-domain.
Source 3 · Diamond Discovery
What are you trying to become?
Goals, voice of customer, and the relaunch vision. Corroborating context only. Every measurement claim is governed by Podium or GA4, never blended.
Each claim is governed by one source, never blended. When two agree, we act with confidence. When they diverge, we flag it. Silence is recorded as blank, never inferred.
What we measured against
The bar that drives every recommendation.
55%+
Human readiness (GA4 engagement)
On-arrival engagement that signals content is matching intent. Your fan pages set the internal benchmark. Registration and programs pages fall well below it.
Crawlable + Structured
Machine readiness (Podium GVI)
Whether AI can read, extract, and cite a page. Needs server-rendered HTML, direct-answer layers, schema, and no crawler blocks. Pages that fail are invisible regardless of traffic.
52→16.3%
Share of voice (branded to unbranded)
Your proportion of all brand mentions in AI answers. The 36-point drop when your name is not in the question is the core gap.
0.0%
Win rate (target 30%+)
The share of "which is better" questions where AI names you the preferred answer. These are questions only a governing body answers with authority.
Sources: GA4 on-arrival, Feb to Jun 2026 · Podium Pre-Launch Benchmark, June 2026.
The honest gap
Found is not the same as chosen.
You are the authority in regulated hockey. When your name is in the question, AI finds you. When it is not, at the very moment a family is deciding, you often are not in the room yet. The authority is real. It is just not yet legible or owned at the point of decision.
16.3%
unbranded share of voice, down from 52% branded. Roughly five of every six mentions go elsewhere when your name is not in the question.
0.0%
win rate on the comparison questions that decide things. Right now, leagues are answering them.
Source: Podium Pre-Launch Benchmark, June 2026.
The role to step into
Steward the answer. Direct every audience to the right next step.
Your job is not to hold every answer on your own site. It is to be the authority that directs each audience to the right and relevant information, whether it sits with you, a member, or a partner, all laddering back to you. One root truth, wearing five faces.
01 · Parents
02 · Coaches
03 · Youth Players
04 · Fans
05 · Women and Girls
01Parents
"How do I sign my child up for hockey?"Today AI routes most of this answer to Spordle, not to you.
You own
The routing
register.hockeycanada.ca finds the local association by postal code. The member confirms. Only the final transaction lands on Spordle. The model is sound.
The answer leaks to
40%
Only 40% of registration citations point to you. The tool renders after a search and blocks crawlers, so AI cannot read it and cites Spordle as the authority.
The move
Make the routing legible. A national registration explainer AI can read, plus a crawlable structured layer on the find-a-league tool. Make it legible and the authority follows.
Source: Podium Pre-Launch Benchmark, June 2026. Registration journey confirmed on register.hockeycanada.ca/register.
02Coaches
"Can anyone call themselves a coach in Canada?"Today this routes to a generic coaching body, not to you.
You own
100%
Branded NCCP certification visibility, with the Coaching Association of Canada as your delivery partner. The credential is unambiguously yours.
The answer leaks to
0 cites
The unbranded entry question returns zero Hockey Canada citations. The International Coach Federation takes 44% of that answer.
The move
Step in as the definitive answer. One "how to become a certified coach in Canada" page captures the unbranded query. Convert PDF resources to structured HTML.
Source: Podium unbranded benchmark, June 2026. Coaching query: ICF 44%, Canada Soccer 22%, HC 0 citations.
03Youth Players
"What are the stages of youth hockey in Canada?"Today a league is increasingly authoring this answer.
You own
The system
75% share of voice on skill development, your single strongest topic. You define the structure of the game.
The answer leaks to
36% / 22%
On pathway questions you hold 36% share of voice. The CHL holds 22% and is rising. No Hockey Canada page consolidates the progression.
The move
Steward the progression before a league authors it for you. A structured youth pathway page consolidates your 36% into owned authority.
Source: Podium Pre-Launch Benchmark, June 2026 (pathway topic).
04Fans
"When and where is the next Team Canada game?"Today a ticketing platform is routed ahead of you.
You own
93%
Visibility on events, with 75 to 88% engagement on championship and team pages. This is your strongest converging signal.
The answer leaks to
Ticketmaster
A ticketing platform is cited ahead of you for event queries despite you owning the content. Event schema is not yet implemented.
The move
Reclaim the front door with structure. Event schema on schedule and championship pages makes you the canonical source. The transaction can still live with the partner.
Source: Podium Pre-Launch Benchmark, June 2026 · GA4 on-arrival, Feb to Jun 2026. Low dev effort, high authority gain.
05Women and Girls
"How do I register my daughter for hockey in Canada?"Today no Hockey Canada page is found for this question.
You own
65,822
Monthly views on Female Essentials, your busiest registration page. Rise as One is already cited in AI answers. The traffic and the mandate are here.
The answer leaks to
8.7%
Engagement on arrival, the worst in the dataset. The page holds almost no one, and no owned page is found when families look to register a girl.
The move
Steward them from interest into the journey. Rebuild Female Essentials as a hub and create the registration page. French parity is required alongside English.
Source: GA4 on-arrival, Feb to Jun 2026 (EN 65,822 at 8.7%, FR 16,026 at 7.6%). Goal: Rise as One, 170,000 female players by 2030.
The bigger move
Your members are not competitors for the answer. They are your own network.
13 member branchespartners (e.g. CAC, Bauer, Esso)
You already named it
Your members asked how to connect national and local, and called for defining what content is authoritative at each level.
The data confirms it
Across your 13 member branches, member domains hold 60% of the non-Hockey-Canada registration citations (Podium). On certification, the Coaching Association of Canada sits alongside you at 21% share of voice. And Esso Fun Days out-discovers your own girls' program.
The recommendation
Give every member and partner a defined content lane and shared guidelines, so all 13 branches and your partners ladder up to you. This is how role-based one-stop experiences scales past one website to the whole ecosystem, and how Rise as One reaches 170,000 players.
Source: Diamond UX/CX discovery + Podium Pre-Launch Benchmark, June 2026.
What we do next
A plan with three lanes, moving together.
Strategy
Decisions and architecture
Settle CDN canonicalization and registration-tool crawlability
Map the registration journey for all five segments
Scope French parity alongside the English roadmap
Brief the content for the P1-Critical pages
Copywriting
Owned answers, built to the standard
Draft the three P1-Critical create pages first
Rebuild Female Essentials as a Women and Girls hub
Add direct-answer layers to every Keep and Optimize page
French equivalents briefed alongside English
Development
Make it legible to AI
Canonical tags from the CDN to the main domain
Structured layer on the find-a-league tool
Event and FAQ schema across priority pages
Homepage navigation into the registration pathway
This is a content operation, not a single fix. 37 items across five segments, in two languages, plus ongoing benchmarking. The critical items lead, the rest follow in priority order. The question is who holds the pen on the system.
The relaunch is the moment to consolidate a lead
Today, you're found. Next, you're the answer.
01
Settle the two open decisions. CDN canonicalization and per-page machine readiness. Each is on the plan, tied to a finding.
02
Start with the critical items. The pre-build work clears the path for a clean relaunch.
03
Put coordination on the roadmap. Step one is your channel. Step two is the whole system.
For your copywriters
Every page does two jobs at once.
The same page serves a parent in a hurry and the AI deciding whether to trust you. Miss the direct answer and AI cannot cite you. Miss the structure and neither reader can parse it. Miss the depth and the person who arrived ready to act has nowhere to go.
The build standard: every priority page needs all three layers
01
Direct answer
A short, factual answer immediately after the H1. This is what AI extracts to cite you. Write it first, every time. 40 to 80 words, plain language. Read it in isolation: it should fully answer the page's primary question without surrounding context.
If you can remove a sentence without losing the answer, remove it.
02
Structured blocks
Steps, age ranges, costs, and FAQs in labelled blocks. A person can scan it, a machine can read it. Use full questions as H3 headings. Each H2 block should stand alone as a citable answer. Do not bury key facts in prose paragraphs.
Program names, age ranges, deadlines, and steps must appear in blocks, not running text.
03
Deep context
Full explanatory prose, testimonials, related program links, downloadable resources, and the primary conversion pathway. The registration CTA appears here, with a secondary CTA at the end of Layer 1 as well.
Do not gate the direct answer behind deep context.
Write to the friction, not the feature
"As a player, I'm not going to Hockey Canada's website at all."
Player · Diamond Discovery
"I find the registration process every single year incredibly cumbersome."
Parent · Diamond Discovery
"It's in 48 different places. That's the biggest issue."
Coach · Diamond Discovery
Audience-by-audience brief
Parents: write the journey, not the catalogue
Strong: 84% visibility on participation. Gap: AI routes registration to Spordle, only 40% of citations are yours. The job is one clear national registration explainer with explicit steps, not a postal-code tool you must interact with to use. French parity required alongside English. From Diamond: parents' experience lives at the local level, so write Hockey Canada as the trusted national starting point, not the destination.
Coaches: own the unbranded entry question
Strong: 100% branded visibility on NCCP certification. Gap: "Can anyone call themselves a hockey coach in Canada?" returns zero Hockey Canada citations, the International Coach Federation takes 44%. One page that answers the unbranded entry question changes this entirely. PDF assets on the downloads page (65.7% engagement) are invisible to AI, so convert key resources to structured HTML.
Youth Players: claim the pathway before the CHL does
Strong: 75% SoV on skill development. Gap: the CHL holds 22% SoV on pathway and is rising. CHL and CJHL combined (32%) nearly match your 36%. No page consolidates novice-to-junior progression. Write it with structured progression stages, age blocks, and pathway steps.
Time-sensitive: the gap is closing
Fans: protect the event authority you have earned
Strong: 93% visibility on events, 75 to 88% engagement. Gap: Ticketmaster is cited ahead of you for event queries despite you owning the content. Copy must maintain structured event data (dates, venues, series names) so schema can make you the canonical source. No major rebuild needed here.
Women and Girls: your biggest moment and your most critical fix
Rise as One is cited in AI answers. Female Essentials drives 65,822 monthly visits in English and 16,026 in French. Engagement on arrival: 8.7% (EN) and 7.6% (FR), the worst in the dataset on the highest-traffic program page. No Hockey Canada page is found when families look to register a girl. Rebuild Female Essentials as a hub, create the registration journey page, hold French parity as a P1-Critical requirement.
Highest-traffic programs page · P1-Critical
10 pages to create: the AI queries Hockey Canada cannot answer today
P1-Critical
How to register your child for hockey in Canada
Target query: "How do I sign my child up for hockey?" AI routes most of this to Spordle. No Hockey Canada page answers it. National explainer with step-by-step structure.
Female Essentials receives 65K views at 8.7% engagement. Content-expectation mismatch confirmed in both languages. A step-by-step registration journey page, not a hub.
Parents · Women and Girls · /en-ca/hockey-programs/female/how-to-register
P1-Critical
Safe Sport landing page
"What is safe sport in hockey?" has no owned Hockey Canada answer. A trust-query silence this close to relaunch is a pre-launch blocker. Coordinate with legal on accountability mechanisms.
Parents, all segments · /en-ca/safe-sport
P1-High
How to become a certified hockey coach in Canada
NCCP branded: 100% visibility. Unbranded "who can be a hockey coach": 0 citations, the International Coach Federation at 44%. One page fixes this. Convert existing PDFs to structured HTML.
Rise as One is cited. The PWHL holds 34% visibility and 14% SoV despite existing only since 2024. The pathway narrative is being co-authored without you.
Women and Girls · /en-ca/hockey-programs/female/pathway
P1-High
Youth hockey pathway in Canada
You hold 36% SoV on pathway. The CHL holds 22% and is rising. No page consolidates the progression from novice to junior. Write it before the gap closes.
"How does a player go from house league to junior hockey in Canada?" No structured pathway-stages page exists.
Youth Players · Parents
P2-Med
Injury prevention in youth hockey
Canada Soccer appears in 25% of hockey injury AI answers. Parent concern confirmed in Diamond. Owned content displaces this cross-sport routing error.
Parents · Coaches
P2-Med
Player skill development guide
The Drill Hub exists (57% engagement) but has no AEO structure. You hold 75% SoV on skill development, yet AI cites YouTube. Age-grouped skill blocks make the Drill Hub citable for the first time.
Youth Players · Coaches
Sources: Podium Pre-Launch Benchmark (Run 1, June 2026) · GA4 on-arrival (Feb to Jun 2026) · Diamond UX/CX discovery · HC Content Architecture deliverable.
For your developers
The content exists. AI cannot read most of it.
JS-rendered pages, a crawl-blocked registration tool, a CDN subdomain outranking the main domain, and missing schema are the four failure modes. All four are fixable before the relaunch.
Page disposition: 37 pages, five verdicts
7
Keep
Both signals positive. AEO polish only.
8+
Optimize
Good human signal. AI cannot extract. Add structure.
10
Create
No page today. Silence on AI queries.
4
Fix / Rebuild
Broken signals. Resolve before relaunch.
3
Carry forward
Decision or data needed first.
Four technical blockers to resolve before relaunch
â‘
CDN canonicalization: authority is sitting on the wrong domain
Gemini indexes cdn.hockeycanada.ca ahead of the main domain, appearing in its top 8 citation sources while hockeycanada.ca does not. Rulebooks, program guides, and assets on the CDN hold authority that belongs on the page users land on. Until canonical tags redirect the CDN to the main domain, AI citations accumulate off-site.
<link rel="canonical" href="https://www.hockeycanada.ca/[equivalent-page]"> on all cdn.hockeycanada.ca assets
â‘¡
Registration tool: crawl-blocked and JS-rendered
register.hockeycanada.ca/register renders only after a postal-code search and blocks crawlers. AI cannot read the tool, so it cites Spordle as the registration authority. The routing model is correct: you find the local association, the member confirms, Spordle transacts. The tool just needs to be legible to machines before the human interaction step.
Add a static structured HTML wrapper listing the tool's function and key steps. Remove the crawler block on the landing state. HCR integration model is a carry-forward decision.
â‘¢
JS-rendered pages: /play and /female/essentials are invisible to AI
/play is the primary entry for under-7 and leagues. /female/essentials is the highest-traffic programs page (65K views). Both are JavaScript-rendered, so AI cannot extract structured content from either. The /play hub is central to the registration flow for the youngest age groups.
Rebuild both with server-rendered structured HTML on the three-layer model. Priority: /female/essentials (P1-Critical), then /play (P1-High).
â‘£
FAQ schema on /parents/faq: quick win, high authority gain
/parents/faq holds 61% on-arrival engagement. The content works for people. AI cannot cite it without structured data. This is the lowest-effort, highest-authority-gain item in the pre-launch sprint, citable immediately without a content rewrite.
Add FAQPage schema with mainEntity (Question/Answer pairs) matching each FAQ H3 heading.
Schema implementation: the build phase
Event schema on /schedule and /national-championships
Ticketmaster is cited ahead of you for event queries despite you owning the content. Event schema makes you the canonical source. Low dev effort relative to authority gain. Apply EventSeries to championship pages.
EventSeries · Event
FAQPage schema on all 8 Optimize pages
All eight already hold people (61 to 77% engagement). The content works for humans, it is invisible to AI. FAQPage schema converts it to citable structured data without a rewrite. Apply to /parents/pathway, /parents/faq, /age-divisions, /hockey-programs/safety, /shift-forward, /coaching/under-7, /drill-hub, /learning-lab.
FAQPage
HowTo schema on the new Create pages
The six P1 and P1-High create pages (registration for child, registration for girl, Safe Sport, coaching certification, women's pathway, youth pathway) carry HowTo or Article schema from day one, built into the template rather than retrofitted.
HowTo · Article
VideoObject schema on /videos
You hold 75% SoV on skill development but AI cites YouTube because the library has no machine-readable structure. VideoObject schema plus transcripts per clip makes each video independently citable. Rebuild /videos as a tagged, searchable library first.
VideoObject · transcripts
Phased plan: what ships when and who owns it
Pre-BuildFoundations before relaunch
Strategy
Settle CDN canonicalization approach
Map registration journey for all segments
Scope French parity alongside English
Brief the 3 P1-Critical create pages
Creative
Draft 3 P1-Critical pages: child, girl, Safe Sport
Content brief for Female Essentials rebuild
French equivalents briefed alongside English
Development
CDN canonical tags to main domain
Structured HTML wrapper on find-a-league tool
FAQPage schema on /parents/faq
BuildAt relaunch
Strategy
AEO answer-layer specs for 7 Keep and 8 Optimize pages
Schema specs (event, team, HowTo)
Confirm HC vs. Spordle journey boundary
Creative
All 7 Keep pages get AEO answer blocks
Rebuild Female Essentials as a hub
Rebuild /videos as a skills library
Publish 3 P1-High create pages
Development
Event schema on /schedule and championships
Structured data on all 8 Optimize pages
Homepage navigation fix
Schema validation on /team-canada
Post-BuildAfter launch
Strategy
Para hockey, officials, indigenous programs scope
French full-site parity assessment
Second Podium benchmark run (segmented)
News and media AI citation audit
Creative
4 P2 create pages
French equivalents for registration and Female Essentials
NewsArticle templates and structured summaries
Development
NewsArticle schema on top news pages
Bilingual hreflang for EN/FR equivalents
Quarterly Podium benchmark monitoring
Sources: Podium Pre-Launch Benchmark (Run 1, June 2026, 207 queries, 5 AI models) · GA4 on-arrival (Feb to Jun 2026, 98,284 paths) · HC Content Roadmap and Content Architecture deliverables.
Living appendix
Every recommendation traces to a table here.
Source data from all three deliverables. Silence is recorded as blank, never inferred. Machine-readiness grades are directional. Registration is a directional proxy, since all GA key events are zero on a transaction that completes off-domain.
Podium benchmark by topic: visibility, share of voice, nearest competitor
Topic
Queries
Visibility
SoV
Top competitor
Comp SoV
Signal
Coach certification
24
100%
60%
Coaching Assoc. of Canada
21%
Convergence
Girls' participation
16
84%
62%
Esso Fun Days
5%
Partial
Player skill development
13
81%
75%
YouTube
2%
Human-AI split
Team Canada events
23
93%
51%
IIHF
10%
Convergence
Women's hockey pathway
18
80%
50%
PWHL
14%
Say-Do split
Youth hockey structure
19
77%
59%
CHL
12%
Partial
Registration
25
72%
51%
USA Hockey
10%
Say-Do split
Pathway progression
22
73%
36%
CHL
22%
Silence gap
Injury prevention
22
63%
60%
Canada Soccer
7%
Cross-sport error
People also asked
14
52%
25%
CHL + CJHL
25%
Silence gap
Branded versus unbranded
Measure
Branded
Unbranded
Delta
Read
Visibility
78%
32.7%
down 45pp
Unbranded, you appear in only about a third of answers.
Share of voice
52%
16.3%
down 36pp
Roughly five of every six mentions go elsewhere unbranded.
Women's pathway SoV
50%
0%
down 50pp
The growth topics are the most brand-dependent.
Coaching authority
100%
0 cites
ICF 44%
The unbranded entry question routes to a generic body.
Podium Pre-Launch Benchmark, Run 1, June 2026. 207 branded queries, 17-query unbranded subset across 4 of 11 topics. Silence on 7 topics, recorded not inferred.
AI model breakdown: citation patterns by platform
Model
Citations
HC share (main)
CDN share
Sources
Pattern
Anthropic (Claude)
886
46%
10%
74
Highest citation volume. Only 8% HC share in unbranded subset.
Perplexity
538
47%
10%
22
High HC concentration, fewest unique sources.
Grok (xAI)
666
48%
11%
80
Most diverse sources. Top performer for HC across topics.
Gemini (Google)
529
Not in top 8
26%
36
Routes to cdn.hockeycanada.ca ahead of the main domain.
ChatGPT (OpenAI)
49
59%
0%
13
Fewest citations. High HC share where it does cite.
Podium Pre-Launch Benchmark, Run 1, June 2026. Partial export at time of analysis. CDN canonicalization is most critical for Gemini.
GA4 on-arrival by content group (Feb to Jun 2026)
Content group
Sessions
Eng. rate
Paid
Read
Team Canada Men
1,269,583
61%
0%
Fans engage. Healthy.
National Championships Men
846,999
73%
1%
Strongest engagement.
Homepage
498,938
39%
1%
Below benchmark. The front door.
News
468,278
58%
1%
Healthy.
Programs / Registration
210,724
41%
32%
Below benchmark, and paid-dependent.
Team Canada Women
154,439
55%
2%
At benchmark.
Schedule
92,732
75%
0%
Healthy.
Videos
44,506
37%
0%
Below benchmark. 92% direct.
Key page-level signals
Page
Views
Eng.
Disposition
Note
/female/essentials (EN)
65,822
8.7%
Fix + Rebuild
Worst engagement on the highest-traffic program page.
/fr-ca/female/essentials (FR)
16,026
7.6%
Fix + Rebuild
Same failure as EN. P1-Critical FR parity.
/national-championships/women/u18-club
61,997
86.1%
Keep + schema
Add EventSeries schema.
/coaching/essentials/nccp
10,787
81.9%
Keep + AEO
100% AI visibility. Add direct-answer block.
/hockey-programs/drill-hub
21,243
57%
Optimize
75% SoV on skill development, no AEO structure.
/en-ca/hockey-programs/para
133,609
57%
Phase 2
No Podium topic match. A whole inclusion story in silence.
GA4 on-arrival export, Feb to Jun 2026. 98,284 unique paths. Engagement is the human-readiness proxy. Window skews to championship season. All key events zero, registration transacts off-domain.
Who AI cites instead, by segment
Segment
Topic
Competitor
Vis
SoV
Threat
Nature
Youth Players
Pathway
CHL
42%
22%
High
League answering governing-body questions. Rising.
Youth Players
Pathway
CJHL
25%
10%
High
CHL + CJHL (32%) nearly equals HC (36%).
Women and Girls
Women's pathway
PWHL
34%
14%
High
Launched 2024, already co-authoring the narrative.
Coaches
Certification
Coaching Assoc. of Canada
74%
21%
Medium
Your delivery partner. Alongside, not instead.
Parents
Safety
Canada Soccer
25%
7%
Medium
Cross-sport error in hockey safety answers.
Fans
Events
IIHF
40%
10%
Low
Expected international body. HC dominant at 93%.
Platform intermediaries between you and the transaction
Platform
Category
Appears in
Share
Implication
Spordle
Registration
Registration, certification
3% SoV
Cited as the registration destination instead of you.
Cited ahead of your own library. VideoObject schema closes this.
cdn.hockeycanada.ca
Your own CDN
Gemini, all topics
26%
Your asset subdomain outranking your main domain. Canonicalize.
Source: Podium Pre-Launch Benchmark, Run 1, June 2026. Competitor table from the AI Visibility Audit, "who else AI mentions."
Full content roadmap: 37 items across 5 segments
3
Fix
2
Rebuild
10
Create
13
Optimize
7
Keep
#
Segment
Item
Disposition
Priority
Phase
1
Parents
Diagnose /female/essentials EN + FR
Fix
P1-Critical
Pre-Build
2
Parents
Rebuild /female/essentials with three-layer model
Rebuild
P1-Critical
Pre-Build
5
Parents
Create: How to register your child
Create
P1-Critical
Pre-Build
12
Parents
Create: Safe Sport landing page
Create
P1-Critical
Pre-Build
17
Coaches
Create: How to become a certified coach
Create
P1-High
Pre-Build
18
Coaches
Rebuild /videos as searchable skills library
Rebuild
P1-High
Build
24
Youth Players
Create: Youth hockey pathway in Canada
Create
P1-High
Pre-Build
28
Women and Girls
Create: How to register a girl in hockey
Create
P1-Critical
Pre-Build
29
Women and Girls
Create: Women's hockey pathway
Create
P1-High
Pre-Build
34
All segments
Fix homepage navigation
Fix
P1-Critical
Pre-Build
36
Cross-segment
CDN canonicalization decision
Carry-Fwd
P1-Critical
Pre-Build
37
Cross-segment
Confirm Spordle / HCR integration model
Carry-Fwd
P1-Critical
Pre-Build
Source: HC Content Roadmap, full tab (37 items across 5 segments). Selected P1 items shown. Human readiness = GA engagement proxy. Machine readiness = directional Podium signal. French parity items elevated to P1-Critical from GA4 evidence.